The
Rooted Path
A dynamic creative
partnership to strengthen
your brand world
Three-week brand experience for driven brands who desire distillation and grounded action.
You’ve outgrown your brand,
and you know it’s time to evolve.
Together, we’ll unearth the clear message rooted in your bones — and give your vision the structure and expression it deserves.
We’ll begin here
Animating your ‘Brand Pulse’ so it nourishes your creative fire and strengthens your stewardship.
Through deep listening and strategic reflection, we’ll witness the intricacies you hold as a founder, explore the edges of your work, and distill your most resonant message.
Where wisdom, strategy,
From a source of clarity, we’ll embody your message in a beautiful visual system.
A brand identity that feels strong, spacious, and elevated — revitalizing your presence and giving your message a stage to dance.
and story meet design.
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Two 90-minute Brand Strategy Sessions
Creative Direction
Messaging Workshop
Brand Design System which includes:
Logomark, Secondary Logo, Emblem + Favicon (browser tab icon)
Color Palette
Typography System
Stock Photo bank (20+ images)
Simple Icon Set/Textures/Pattern
Brand Pulse Structure, Direction + Brand Guideline
Business Card + Email Signature
Social Graphics (Canva)
The Rooted Path is a 3-week brand strategy and design experience. It does not include website design. This can be added on to the package. Explore website add-on options. -
Am I a Good Fit?
You are a dynamic entrepreneur that is driven and responsible. You’re about 3–7 years in and know it’s time for a new chapter.
Your brand no longer resonates with you. The messaging is off, you feel disconnected from your community, a bit drained and you are holding a lot. You are ready to share the weight and gain structure and clarity.
You’ve gotten your business this far on your own with a handful of select investments. You’re looking for a creative collaborator that matches your pace, infuses new energy and strategy, and holds your vision with care.
You admire State of Sage’s strategic approach and visual aesthetic. You desire a brand that feels crafted, grounded and timeless.
You have the capacity and responsibility to be available for a 3-week intensive collaboration. We’ll have about 2 meetings every week and your timely feedback is essential to maintain the momentum.
You can enter into this collaboration with an open mind, creative trust and focus.
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Investment
The Rooted Path is a $7,000 USD investment.
30% is due at the signing of the contract to reserve your spot
3–5 month payment plans available
THE WORK
“The co-creator and guide I didn’t know I was waiting for. Immediately, working with her felt right. She listens—and truly hears—the deeper subtleties of your authentic voice.
The result… reflects your essence and grows with you—flexible, human, and entirely maintainable.”
Dr. Jason FOX
DR. JASON FOX ~ WIZARD
Keynote Speaker, Leadership Advisor & Author
After lingering in limbo, unable to find and trust the right creative collaborator, Jason stumbled on State of Sage and knew we’d be able to unearth the mythic, deep forest vision he held for his brand. We leaned into Jason’s wit and mixed together a brand that balances old world, new tech, trickster energy and venturing beyond the default.
TIERRAMOR
Regenerative Living & Retreat Center in Costa Rica
“Words seem inadequate to express the appreciation we have for your gifts, patience, and commitment to bring Casalma to life. As we emerge from this creative partnership, we are filled with renewed hope and inspiration. You helped us lay a beautiful foundation. Thank you for believing in our vision.”
Victoria & Eric Guarino
CASALMA
Regenerative Hospitality & Land Conservation
With a dream to steward, protect and plant roots on sacred land, Victoria and Eric approached State of Sage to give a home and visual language to their vision of land conservation and hospitality serving the nature and humans. Together, we build a nourishing, vibrant brand, a landing page and donor packet to attract aligned investors.
“From start to finish, I felt truly held, seen, validated, encouraged, and given so much space to dream. To have someone who can take your deepest dreams clearly and beautifully ground them in brand strategy and design is such a gift.”
CAROLYNNE
The Moonflower Path
Creative Community Space
Carolynne was expanding her yoga studio towards creative practice, self-care and earth-rituals. We grounded her brand in community-building, fresh messaging, and vibrant, folk-inspired visuals that reflected both her essence and the spirit of her community.
“As a solopreneur, it’s important to have someone ask the right questions, reflect my vision back to me, and offer thoughtful, energizing ideas. I’m excited to see this newfound clarity transform my brand and business.”
BRIANA MORRISON
BRIANA MORRISON
Wedding, Family & Boudoir
Film Photographer
Briana was entering a new chapter and desired to serve the luxury market that valued sustainability and timeless heirlooms. She wanted to position her work as art — that should be proudly hung and passed down for generations. We mindfully curated her brand values and visuals to honor the earth and the capture intimate moments with integrity.
Website Development
Add-on Options
All Website Packages include:
Website Strategy | Copywriting Support | Stock Photography Sourcing | Prototype Build | Development on Squarespace | Video Tutorial Library
Website Template Build
Semi-custom Build
Timeline: 5-weeks
Investment: $4500 USD
The ultimate trilogy: simple, fast and affordable.
A streamlined website experience built from a State of Sage template — crafted for brands who want clarity and momentum without the timeline or investment of a full custom build.
We’ll guide you through the strategy and copywriting phase, so your visitors understand your service, build trust with you and your culture, and take action with confidence. Using a State of Sage template as the foundation, we’ll customize your site with your unique brand styles, photography, and messaging.
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Semi-custom Build
Timeline: 5-weeks
Investment: $4500 USDIncludes:
Website Foundation Session
Access to the Website Copy Guide
1-hour Copy Audit Workshop
2-round of Copy Edits
Website Kick-off Session
Stock Photography Sourcing
State of Sage Pre-Built Template
3-Core Webpages (Home, Service, About)
Limited code & third-party integrations
Video Tutorial Library
7-day post-build support
Website Build
custom Build
Timeline: 2–3 months
Investment: Custom Quote
A bespoke website designed on the accessible Squarespace platform.
For brands ready to expand their storytelling through an immersive and functional website ecosystem. This is a deeply collaborative process where we gather assets, write copy, provide creative direction, source imagery, and integrate advanced features or applications.
Your website will be custom designed from the ground up — breaking beyond the familiar Squarespace mold while remaining easy for your team to manage.
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Custom Build
Timeline: 2–3 months
Investment: Custom QuoteIncludes:
User Flow & Site Structure Session
Website Copy Writing Custom Package
Website Strategy Sessions
Creative Direction for Photoshoots
Stock Photography Sourcing
Prototype Build
Custom code & third-party app integrations
Video Tutorial Library & Team Training
1-month post-build support
Serving the fire
behind your vision
We are a dynamic partner that will transform your vision into a creative clarity.
A free Resource
Reveal the health of
your Brand Pulse
Watch the masterclass and take your Brand Pulse. Identify strengths and opportunities alongside actionable prompts to re-energize your brand.
1-hour Session
A salve for brand noise
The Clarity Session is an opportunity to sit with a brand strategist who will reflect your goals, share rich insights and help you navigate through ambiguous brand decisions.
We’re Dedicated
to CRAFTING
Beautiful brands that
evolve with you
anchored in wisdom
charged with confidence &
nurtured with empathy
Read the blog
