Ether
to Earth
Ground your vision into
a cohesive visual identity
Where your chest opens
and your ideas are seen in
their full beauty.
Move from “I could be”
to “I AM”.
Ether to Earth is a one-week brand experience for emerging brands ready to transform overflowing ideas into a grounded visual identity.
It starts with cultivating your Brand Foundation, which serves as our source of visual expression.
We hold space for the fullness of your ideas — through reflection and distillation, we alchemize these insights into a visual system that embodies your essence and resonates with your community.
By the end of the week, you’ll walk away with a cohesive, grounded brand ready to take root and grow with you.
Chapter Three
Chapter Six
Your guide to unlock
a magnetic brand
Chapter Four
Welcome
Chapter Five
Chapter Two
What is Brand?
Chapter One
Your Story
Your Position
Market Research
Ideal Persona
Ideal Audience
Brand Values
Brand Potency
Typography 101
Design Inspiration
Moodboard
Simple guidance through robust topics
Messaging Structure 3
Messaging Structure 1
Messaging Structure 2
You begin here
THE BRAND FOUNDATION
The Brand Foundation we’ll guide your confident position, your defined brand culture and your embodied message.
How this space is different
Somatic moments to source from your body, not your busy mind
Nurturing your flow state, so you can tap into the joy of being a creator
Once you’ve cultivated your
BRAND PULSE — we’ll bring
it into visual form.
Enter Ether to Earth
A creative IMMERSION to
ground your vision
1-week brand design collaboration
Contain and clarify
your overflowing ideas
Translate your essence into
visuals that feel like you
Gain credibility & cohesion
through a timeless structure
Create a grounded identity you
can grow into with confidence
-
90-minute Creative Strategy Session
Brand System which includes:
Logomark
Secondary Logo
Favicon (browser tab icon)
Tagline Design
Color Palette
Type System
Stock Photo Bank (20+ images)
Simple Icon Set/Textures/Pattern
1-hour Design Review Session
Brand Guideline
Business Card Design (Canva)
Social Graphics (Canva)
Email Signature
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You’re a young business that feels held back by not having a visual identity.
You crave solid visual expression and know you don’t have the skills to DIY.
You admire State of Sage’s aesthetic and want a brand that feels timeless, grounded and crafted. You’ve explored our portfolio, Pinterest or Instagram.
You trust our expertise and creative process.
You’re able to openly collaborate within a potent 1-week timeline.
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Ether to Earth is a $3,600 USD investment.
30% is due at the signing of the contract to reserve your spot
2–4 month payment plans available
In the Wild
“As a wellness coach embarking on a brand identity, the Brand Foundation was invaluable for helping ground my ideas and turn them into something tangible. Paige was extremely intuitive when it came to reading my moodboard, and knew exactly the feeling I was trying to convey to my clients. After developing my brand and website, Paige created extremely helpful videos walking me through taking full ownership of my website so that I can modify things as needed in the future on my own. Highly recommend!!!”
Carolyn, Be Well With Carolyn
“My experience was fantastic! She was thoughtful and curious throughout the process. The Brand Foundation allowed me to dig deep and get clear on what I wanted my brand to stand for. Paige was able to seamlessly translate the words and ideas I was sharing into visuals and immediately grasped what I was trying to express.”
Sonya Jendoubi, Wayfind Coaching
“A talented brand strategist and designer that I had the privilege of working with to create my brand and website. Throughout the process, I felt guided and supported, as Paige worked with me to create clarity and beauty -— and I’m thrilled with the final result. I don’t take for granted the trust and ease I feel when I have the opportunity to collaborate with Paige. She is world class and I highly recommend her services.”
Holly Horne, Operational Strategist
“The most valuable outcome of this collaboration was the insane amount of ideas that I have moving forward with brand and marketing. I had no idea what brand was when I started and I now that I have the knowledge to create an ideal setting for finding and serving my ideal audience!”
Amber, The Yoga Channel
“Working with Paige was such a pleasure! She really heard me, and intuited my vision to reflect what I couldn’t quite verbalize. She has such an eye for detail, that I felt I could actually relax into the process. I would trust her wholeheartedly.”
Sarah Coglan, Modern Folk Acupuncture
“I am grateful for the professional and compassionate relationship that seemed to have come so easily with Paige. She made the entire experience extremely open, safe, and lush with questions and ideas for refining the brand that I have always dreamed about.”
Dr. Alexis Gonzales, Naturopath
“When I set out I was intimidated, confused and lost where to begin. Paige provided a compass so that you can walk confidently into the wilds of your own intentions. By the end, I felt that I had a birds-eye view from the mountaintop and knew exactly where I was, who I was and where I wanted to go next. It was way beyond just creating a brand, it was about creating a vision. It was such a wonderful experience.”
Renee Shankar, Ren Well Acupuncture
“I just wanted to say thank you so much for everything. It’s everything I imagined it to be and more! I can’t thank y’all enough. The process was so much fun and I learned a lot about my brand and business. Thank you thank you thank you!”
Hannah Rode, Little Fig Floral
More Projects in the Wild
Meet the Creatives
PAIGE
ANA LUÍSA
INGE
THe Process
Foundation First
Complete the Brand Foundation
(Live Series or self-paced) to clarify
your brand culture.
Application
Apply for Ether to Earth, sharing your
goals and preferred start date.
Alignment Call
A 20-minute call to ensure we’re
aligned on process and vision.
1-Week Immersion
A focused week of collaboration, design,
and refinement — translating your essence
into a visual system.
Begin Now
Cultivate your Brand Pulse
GROUP Journey
6-Week Live Series
September 22 – October 27
DIY Journey
Go at your own pace
