Prepare Your Website Foundation:
Interactive Workshop
A strategy lesson and interactive workshop to prepare for your website build or annual refresh. I’ll give you the tools to create a smart website foundation, so you can build or update your virtual home with clarity and direction.
Your Website is Your Virtual Home
It should validate your visitor's questions and allow them to flow effortlessly throughout your brand’s world.
Who is this workshop for?
You're planning to build your first website and unsure how to even begin.
You DIY-ed the first version of your website and you don't feel totally confident in what you created.
You are currently reworking your website content but want to get grounded in a direction so you can be focused and more clear in it's next iteration.
You are doing your annual website refresh and want to generate ideas of how you can create better flow for your ideal audience
You've recently added new marketing channels, resources or services and you know your website is currently out of date.
You haven't touched your website in years and know it's time for a big refresh. Before you invest your valuable time, you need a clarifying pep talk.
What you’ll learn:
Creating Nested Goals
Notes from my rebrand journey, as a brand strategist: the challenges, lessons, and breakthroughs.
A Validating Space for Your Community
Our websites aren't for us — they are for the community we serve. We'll dive into how we can create a space that is an answer to their question, so they know their in the right place.
Anatomy of a Webpage
Understand the strategy behind copy, content and how to communicate on each page, so you can organically guide people to your offer.
How to Map Out Your Website
You'll have the chance to submit your business info and I'll pick two workshop participants to interactively outline their website plan.
Workshop
February 23, 2026
8AM–9:30AM PST
11AM–12:30AM EST
16–17:30PM GMT
Learn the fundamentals of a strategic website
to create flow, alignment and conversion.
$25
Meet your host
Paige Buda
Brand Strategist & Designer
@stateofsage
I feel most alive at the intersection of creative problem solving, the pursuit of beauty and deep service to community. I love holding multi-faceted ideas and distilling them into simple touchpoint that create magnetism, belonging and transformation.