Mamapriya

Meghan has been practicing and teaching yoga for 20+ years. She approaches the practice with reverence to the spiritual discipline. We developed a brand system that felt aligned to her energy and aesthetic. One that is mature, grounded and nurturing. The brand focuses on capturing the subtle energies and sensory experience. It was important that her community feels they are tapping into something greater than themselves — something expansive, curious, vast and connected.

We embraced a grounded, nature inspired color palette. Sensory-rich, nature photography and brand elements with a touch of ornamental beauty. Customized type was developed to create a gentle rhythm throughout the wordmark along with a balanced and weighted emblem to give the brand structure and space. Handcrafted, imperfect moments were added through the use of illustration.

Bridging the Everyday with the Sacred